How to Embed a Telegram Post or Channel on Your Website

To embed a single post, open the post's t.me link in a web browser, click Embed, choose the options and paste the code Telegram gives you into your page's HTML. This works for posts from public channels and public groups. Telegram does not offer an official widget that shows a whole channel's live feed, so for a channel you combine a join button, selected post embeds and, if you need a live feed, a small setup of your own.

This guide covers the post widget step by step, how to add it on common website platforms, the ways to present a whole channel, privacy and performance points, and fixes for embeds that show up blank.

Before you start

Check four things first. Each one is a common reason an embed fails later.

1. The channel or group must be public. The post widget works with public channels and public groups, which have a username and t.me links that anyone can open. Posts from private channels cannot be embedded. Our guide to public and private Telegram channels explains the difference.
2. You need to be able to add HTML to your page. The embed is a short snippet of HTML that loads a script from Telegram. Your website platform must allow custom HTML or scripts on the page where you want it.
3. Content protection does not stop the widget from showing a public post, but if you have restricted saving content, think about whether you want posts shown outside Telegram at all.
4. Know your site's privacy rules. The widget loads content from Telegram's servers in your visitors' browsers. If your site asks visitors for consent before loading third-party content, the widget belongs in that system. This is general information, not legal advice.

How Telegram's post widget works

Telegram provides an official post widget. You paste a small snippet into your page. When a visitor opens the page, the snippet loads Telegram's widget script, which draws the post inside a frame on your page.

What the embedded post shows:

• The post's text, photos, videos or files, much as it appears in Telegram.
• The channel or group name, and optionally the author photo.
• A link back to the post on Telegram, so readers can open it and join.
• The view count, for channel posts that show one.

Because the widget loads the post from Telegram each time:

• Edits appear automatically. If you edit the post in Telegram, the embed updates.
• Deleted posts break. If the post is deleted, or the channel becomes private, the embed no longer shows the content.
• Visitors need to reach Telegram. Where Telegram is blocked, or a browser extension blocks third-party scripts, the embed may not load.

Step by step: embed a single post

1. Get the post's link

• Mobile: long-press the post and choose Copy Link. On some versions, the option sits in the share menu.
• Desktop app: right-click the post and choose Copy Post Link.
• Telegram Web: right-click the post and copy its link.

The link looks like t.me followed by the channel's username and the post's number. If what you copied contains "c/" and a long number instead of a username, the chat is private and the widget will not work.

2. Open the link in a web browser

Paste the link into a browser on a computer. Telegram opens a web page showing the post, with buttons to view it in Telegram.

3. Click Embed

On that page, Telegram offers an Embed button. Click it to open the embed options.

4. Choose the options

Telegram's configuration lets you adjust how the post appears. Options include the width of the widget, whether to show the author's photo, and colour choices including a dark theme. The preview updates as you change them. Pick what fits your site's design. If your site has both light and dark modes, test the embed in each and choose colour options that read well against both backgrounds.

5. Copy the code

Telegram shows the snippet for your choices. Copy all of it. It contains a script tag pointing to Telegram's widget script, plus attributes naming the post (in the form username/post-number) and your chosen options.

6. Paste it into your page

Paste the snippet into a custom HTML area on your page, exactly where you want the post to appear. Save or publish, then open the live page to check it.

If you embed several posts on one page, each needs its own snippet. Telegram's script handles several on the same page.

Choosing which posts to embed

An embed is a sample of your channel shown to someone who has not joined yet. Choose posts with that reader in mind.

• Pick posts that stand alone. A post that replies to an earlier one, or says "as promised yesterday", confuses a visitor who has no context.
• Prefer evergreen posts. A guide, a useful tip or a typical example of your content stays relevant. A post about a sale that ended last week does not.
• Show variety if you post different formats. One text post, one photo post and one video post give a fair picture.
• Mind what the post reveals. An embed shows the post exactly as it is on Telegram, including links and mentions of other accounts. If a post mentions a person who would not want to appear on your website, choose another.
• Avoid posts with heavy media at the top of a page. A large video embed slows the first view of your page.
• Check the post's links. Embedded posts are clickable. Make sure any links inside still work.
• Re-read the post as an outsider. Jargon and in-jokes that your subscribers love may puzzle a newcomer.

Embedding posts from other channels

The widget works for any public post, not just your own. A blog writing about a news event might embed the original announcement from an organisation's channel, for example.

A few points of good practice:

• The embed credits the source automatically, because it shows the channel's name and links back to it. That is one advantage over copying the text.
• You depend on the other channel. If they delete or edit the post, your page changes too. For a post you rely on, quote the key sentence in your own text as well.
• Do not embed misleading or harmful posts as if endorsing them. If you embed a post to criticise or analyse it, say so in your own words around it.
• Respect the owner's wishes. If a channel restricts saving content, it signals that the owner wants posts kept within Telegram. Ask before embedding in that case.

Adding the embed on common platforms

Every platform handles custom code differently. These are the usual approaches; your platform's help pages are the authority.

WordPress

1. Edit the post or page.
2. Add a Custom HTML block where you want the embed.
3. Paste the snippet and update the page.
4. Preview the page. The block editor often shows only the code, not the result, until you preview.

Some security settings, plugins or user roles strip scripts from content. If the embed vanishes after saving, check that your account role is allowed to add unfiltered HTML, or ask your site administrator. Plugins also exist that turn a pasted Telegram link into an embed automatically. If you install one, check that it is maintained and from a developer you trust, as with any plugin.

Website builders

Most hosted website builders have an "Embed", "HTML" or "Code" element.

1. Add the element to your page.
2. Paste the snippet.
3. Publish and check the live page.

Some builders only allow custom scripts on certain plans, or show embedded code only on the published site, not in the editor. If nothing appears, check those two things first.

Plain HTML sites

Paste the snippet into the page's HTML where the post should appear. Nothing else is required.

Single-page apps and modern front-end frameworks

On sites built with frameworks that render pages in the browser, pasting the snippet into a component often does nothing. Browsers do not run a script tag that is inserted as text into an already loaded page. Developers report that the fix is to create the script element with JavaScript and append it to the container element, so the browser loads and runs it. If you use such a framework, ask whoever maintains the site to add the embed this way.

Email newsletters

Email programs do not run scripts, so the widget cannot work in an email. Instead, include a short quote or an image of the post, with a link to the post on Telegram. Our guide on moving a newsletter audience to Telegram has more on linking the two.

Making embeds look right

Width and layout

The widget sits in a frame. Set the width option to suit your content column. On narrow phone screens it shrinks to fit. Give it some space above and below so it does not collide with surrounding text.

Matching your design

You can choose a dark theme and accent colours in the embed options. You cannot restyle the inside of the frame with your own CSS, because it is drawn by Telegram. If exact styling matters more than live updates, a screenshot with a link is the alternative.

Too many embeds

Each embed loads content from Telegram. A page with many embeds loads more slowly, especially on phones. For a page showcasing many posts, consider embedding a few and linking the rest.

Embedding a whole channel

Telegram does not provide an official widget that shows a channel's latest posts as a live feed. That surprises many site owners. Here are the realistic options, from simplest to most involved.

Option 1: a clear join button

For most sites, this brings more subscribers than any feed. A feed shows content; a button asks for the action you want.

1. Write one or two sentences saying what your channel posts and how often.
2. Add a button or link labelled, for example, "Join our Telegram channel", pointing to your channel's t.me link.
3. Place it where interested readers are: at the end of articles, in the footer, on a contact page.

For tracking, create a separate invite link just for your website, so you can see how many people joined through it. Our invite links guide shows how.

Option 2: a QR code

For pages viewed on desktop, a QR code next to the button lets visitors scan and join on their phone. See our guide to Telegram channel QR codes.

Option 3: a curated set of embedded posts

Pick three to five posts that show what your channel is like at its best, and embed them on a page such as "Our Telegram channel". Visitors see real examples, and each embed links back to the channel.

Refresh the selection every month or two. Old posts about expired offers or past events make the channel look stale.

Option 4: an automatic latest-posts feed

If you need the newest posts to appear on your site automatically, you need a small technical setup, usually built by a developer. There are two common approaches.

• A bot that receives new posts. You create a bot with @BotFather, add it as an admin of your channel, and run a small program on your server. When you publish, Telegram sends the new post to the bot, your program saves it, and your site displays it, in your own design. This is reliable and gives full control over styling.
• Embedding the newest posts by number. Your program notes the number of each new post and outputs a post widget for the latest few. The display stays Telegram's own, and you avoid storing content yourself.

A bot added as admin should have only the rights it needs. If someone else builds this, never give them your login code or password; they only need a bot token for a bot you control. Our guide on creating a bot with BotFather covers the bot side.

Option 5: an RSS-based feed

Some site owners pull a channel's posts into an RSS feed and display it with their website's feed tools. Our guide to Telegram channel RSS feeds explains the options and their limits.

What about third-party channel widgets?

Various services offer channel widgets. Before using one, check what it needs. A service that asks you to log in with your Telegram account, or to send it a login code, can take over your account. A service that only needs your public channel's username is lower risk, but you depend on it staying online and on how it treats your visitors' data.

Other official Telegram widgets

Telegram's developer pages list a few other widgets that are useful on websites:

• A share button that lets visitors share a page to their Telegram chats.
• A discussion widget that shows comments from a channel's linked discussion group on a web page, so readers can follow the conversation around a post.
• A login widget that lets visitors sign in to a website with their Telegram account, through a bot you own. It is aimed at developers.

Each has its own setup instructions in Telegram's developer documentation.

Privacy, performance and accessibility

Privacy

When a visitor loads a page with a Telegram embed, their browser connects to Telegram's servers. Telegram can see the visitor's IP address and the page they are on, as with any third-party embed. If your site serves visitors in regions with strict privacy rules, consider:

• Mentioning third-party embeds in your privacy policy.
• Loading embeds only after consent, if your consent tool supports that.
• Using a "click to load" placeholder, which shows a static preview and loads the widget only when the visitor asks.

This is general information. Check the rules that apply to your site.

A click-to-load placeholder

A click-to-load placeholder is a common way to respect privacy choices and keep pages fast. The idea is simple, though it needs someone comfortable with basic web development.

1. Instead of the widget, show a static box with a short preview: the channel name, a line of the post's text and a "Show post from Telegram" button.
2. Under the button, add a sentence saying that loading it connects to Telegram.
3. When the visitor clicks the button, your page inserts the Telegram widget script for that post, using the programmatic method described for single-page apps.
4. Keep a plain link to the post next to the placeholder for visitors who prefer to open it directly.

The page loads without any connection to Telegram until the visitor chooses. Many consent tools offer this pattern for embeds generally, so check whether yours can do it before building it yourself.

Performance

The widget script and the content load from Telegram. On a slow connection, or where Telegram is slow or blocked, embeds can appear late or not at all. To limit the impact:

• Keep the number of embeds per page small.
• Place embeds lower on the page rather than at the very top, so your own content loads first.
• Always include a plain link to the post or channel near the embed, so visitors can still get there if the widget fails.

Accessibility

Embedded frames can be awkward for screen reader users. Introduce each embed with a sentence of your own saying what it is, for example "Our latest post on Telegram, about the spring timetable". Use descriptive link text such as "Join our Telegram channel", not "click here".

Embeds and search engines

An embedded post is drawn inside a frame loaded from Telegram. Search engines generally treat that content as belonging to Telegram, not to your page. So an embed does not add the post's words to your page's content for search purposes.

If a post's content matters for your page, write your own summary or commentary in the page itself, and use the embed as a supporting example. Within Telegram, embeds do not change how your channel ranks in Telegram's own search. Our guide to ranking in Telegram search covers what does.

Measuring whether it works

An embed is only worth keeping if it brings readers. Measure it:

1. Use a dedicated invite link for website traffic. Telegram shows how many people joined through each invite link.
2. Track clicks on your join button with your website's own analytics.
3. Compare before and after. Note how many joins come through the website link in the month after adding the embeds, compared with the month before.
4. Test placements. Move the button from the footer to the end of articles, and see whether joins through the website link change.

If your channel is listed on TGDirectory, its page there shows measured subscribers, views per post and a growth chart once enough daily data exists. Watching that over the same period gives you a second view of whether website traffic is adding up. You can submit your channel free if it is not listed yet.

Example: a small business site

This is an illustrative setup. A bakery's website has a news page and a footer.

• Footer: "Daily specials on Telegram" with a join button using a website-only invite link, plus a QR code on the desktop layout.
• News page: three embedded posts showing recent specials, with a sentence above each saying what it is. The owner swaps them for newer posts every few weeks.
• Contact page: a link to message the bakery on Telegram, alongside phone and email.
• Privacy policy: a line explaining that embedded Telegram posts load content from Telegram.

After a month, the owner checks how many people joined through the website invite link, and moves the button higher on the news page to see whether that number changes.

Keeping embeds healthy over time

Embeds tend to break quietly, months after they were added. A short routine every few months prevents a page full of empty boxes.

1. Open every page with an embed on a phone and a computer, signed out of any admin view.
2. Check that each post still loads and still makes sense today.
3. Replace outdated posts with newer ones that show the channel as it is now.
4. After any username change, update every embed and every channel link on the site at once. Search your site's content for the old username to find them.
5. Check the join link still works and still points to the right invite link.

If you keep a list of where embeds live, this takes minutes rather than an afternoon of hunting.

What to do next

• Add a join button with a website-only invite link, even if you also use embeds. It is the piece that turns visitors into subscribers.
• If you want a dedicated page for your channel, our guide to a Telegram channel landing page covers what to put on it.
• For wider reach beyond your own site, see our guide on how to promote a Telegram channel.

Troubleshooting

The embed shows nothing at all

1. Check the code survived saving. Open the page's HTML or the custom block again. Some platforms strip script tags. If the script is gone, enable custom HTML for your role or use a dedicated embed element.
2. Check the live page, not the editor. Many editors do not run scripts in preview.
3. Check for a single-page app. If your site renders pages with JavaScript, the script may need to be added programmatically, as described above.
4. Try another browser without extensions. Ad and tracker blockers sometimes block Telegram's widget script.
5. Check whether Telegram is reachable from your network. Where Telegram is blocked, the widget cannot load.

The embed says the post is not available

1. Is the channel or group public? Posts from private chats cannot be embedded.
2. Was the post deleted, or is the post number wrong? Open the t.me link in a browser to check.
3. Did the channel change its username? Old embeds use the old username. Get fresh codes after a username change. Our guide on changing a Telegram channel link explains what breaks.

The embed is too wide or too narrow

Regenerate the code with a different width setting, or put the embed in a container with the width you want on your page.

The embed appears but media does not play

Some media types play only inside Telegram, or need the visitor to tap through. Make sure the post's link to Telegram is visible so visitors can open it there.

The embed works on desktop but not on phones

Check the page on a phone with any content blockers turned off, and check that the embed's container is not hidden or squeezed by your mobile layout. Some themes hide custom HTML blocks on small screens by default. If the frame is present but blank, the visitor's network may be blocking Telegram, so make sure the fallback link is visible.

Common mistakes

• Trying to embed a private channel's post. Only public posts work.
• Pasting the snippet into a normal text block. It shows as text or is stripped. Use a custom HTML or embed element.
• Embedding many posts on one page. It slows the page and overwhelms readers. Pick a few strong ones.
• No fallback link. If the widget fails, visitors have nowhere to go.
• Expecting embeds to help search rankings. The content belongs to Telegram's frame. Write your own text too.
• Giving login details to a widget service. No embed requires your Telegram login code.
• Leaving outdated posts embedded. Expired offers make the channel look abandoned.

FAQ

Can I embed a private Telegram channel on my website?

No. The post widget only works for public channels and public groups. For a private channel, link to it with an invite link instead, and describe what members get.

Is there an official widget for a whole channel feed?

No. Telegram's official widget embeds individual posts. For a live feed, you need a bot or other setup that collects new posts and displays them, or you embed a selection of posts manually.

Will an embedded post update if I edit it in Telegram?

Yes. The widget loads the post from Telegram each time, so edits appear. If you delete the post, the embed stops showing it.

Do views from my website count in Telegram?

Telegram does not document in detail how widget views are counted. Do not rely on embeds to raise view counts; measure joins through a website-only invite link instead.

Can I embed a post from a public group?

Yes. Posts from public groups can be embedded the same way as channel posts, using the message's t.me link.

Can I change the fonts and colours inside the embed?

Only through the options Telegram offers, such as dark theme and colours. The inside of the frame is drawn by Telegram, so your own styles do not apply to it.

Summary

To embed a Telegram post, copy its link, open it in a browser, click Embed, choose width and colour options and paste the snippet into a custom HTML area on your page. It works only for public channels and groups, updates when you edit the post and breaks if you delete it. There is no official whole-channel feed widget, so promote a channel with a clear join button, a QR code and a few curated post embeds, or build a bot-based feed if you need live updates. Mention embeds in your privacy policy, add a fallback link, write your own text for search engines, and measure joins with a website-only invite link.