Create separate Telegram invite links for each place you promote, set limits and approvals, and see which links actually bring subscribers.
Telegram lets channel and group admins create extra invite links in the chat's settings, each with its own name, expiry date, usage limit or approval requirement. Give each place you promote its own link, and you can see how many people joined through each one. That tells you which promotion actually worked.
This guide shows how to create invite links, what the options do and how to use them to track your growth.
An invite link is a t.me address that lets someone join a channel or group. There are two kinds of link you will meet.
Private channels rely entirely on invite links. Public channels can use them too, mainly for tracking. If you are not sure which type your channel should be, read how to make a Telegram channel private or public.
Every channel and group has a primary invite link. You can also create additional links. The extra links are the useful part, because each one can be named and counted separately.
You need to be the owner or an admin with the right to invite users via link.
The exact labels may vary between apps and versions. If you cannot find the section, look in the channel's settings under the channel type or members area.
Each extra link can have its own settings. Telegram offers some or all of these, depending on your app version.
A label only you and other admins see. Naming every link is what makes tracking possible.
The link stops working after a set time. Good for time-limited promotions or event invitations.
The link stops working after a set number of people have joined. Useful when you want to invite a fixed group, such as a class.
People who use the link send a join request instead of joining at once. An admin then approves or declines each request. This helps keep out spam accounts and is common for private communities.
Telegram has added options for some channels to charge for access with Telegram Stars. Availability and rules can change, so check inside Telegram if this interests you. Our guides on Telegram Stars and paid Telegram channels explain the background.
Here is a simple system that works for most channels.
Say you promote your channel in two partner channels and on your website. You create three links: "Partner A", "Partner B" and "Website". After two weeks, you look at the join counts next to each one. If one partner brought far more people than the other, you know where to spend your next promotion. The names and numbers here are only an example.
Our guides on Telegram cross-promotion and buying ads in Telegram channels show how to use this in practice.
Eligible channels can also see statistics on where new subscribers came from, such as search or other channels. Invite links add detail that those charts cannot, because you choose the names. See Telegram channel statistics explained for what the built-in charts show.
Links do not need to live forever.
Telegram shows admins how many people joined through each link they manage, and in many cases a list of who joined. What you can see may depend on your app version and the link's settings.
Yes. Public channels can create named invite links in addition to their public username link, which makes them useful for tracking.
No. Revoking only stops the link from working for new people. Everyone who already joined stays.
Telegram has limits that may change. For tracking, a handful of well-named links is usually more useful than dozens.
TGDirectory lists public channels by their public username, because our measured figures are read from the channel's public web preview. You can submit your channel for free; every submission is reviewed by a person.
Invite links are one of the simplest tools Telegram gives channel owners. Create one named link for every place you promote, add expiry dates, usage limits or approvals when you need them, and check the join counts regularly. Compare links fairly, look at whether new subscribers actually read, and revoke links you no longer need.
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