Telegram engagement benchmarks by category
How many readers a typical post reaches in each category, how that compares with subscribers, and how often channels post.
Live from the directory · calculated
Engagement rate by category
Median of each channel's average post views divided by its subscribers. A higher rate means more of the audience reads each post.
Views per post by category
Median views a post gets, per channel, then the median across the category. Bigger categories are not always the most read.
Posts per week by category
How often a typical channel in each category publishes, from the dates of its recent public posts.
Is 2,000 views a post good? It depends on the topic. A news channel and a niche hobby channel are read in very different ways, so the most useful comparison is with channels in the same category. This page shows the median for each category, measured from the channels in our directory.
What the three figures mean
- Engagement rate is a channel's average views per post divided by its subscribers. It answers: how much of the audience actually reads each post?
- Views per post is the typical number of views a post gets. It shows reach, whatever the channel's size.
- Posts per week shows how often channels in the category publish.
Every figure is a median, so a single viral post or a single giant channel cannot move it on its own. A category with too few measured channels is left out instead of guessed.
How to use the benchmarks
- Find your channel's category in the charts above.
- Compare your engagement rate with the category median. Above the median means your audience reads more than is typical for the topic.
- Compare views per post the same way, keeping your size in mind: smaller channels usually have a higher engagement rate but fewer views.
- Look at the posting pace. If you post far more often than the median, a lower engagement rate can simply mean each post has less time to be seen.
Why categories differ
Some topics are read like news, where people check every update. Others are read in bursts, or followed mostly for occasional deals or announcements. Fast-moving categories tend to post more often, and posting more often usually spreads the same readers over more posts.
A note on bought subscribers
A channel with many subscribers and very few views per post has a very low engagement rate. That can mean an inactive audience or subscribers that were bought. The category benchmark gives you a fair point of comparison before you buy an ad or trust a channel's size.
Frequently asked questions
What is a good engagement rate on Telegram?
Compare it with the median for the same category on this page. Rates differ a lot between topics, so one number for all of Telegram is misleading.
How is the engagement rate calculated?
Average views per recent post divided by the number of subscribers, for each channel, then the median across the category.
Where do the views come from?
From the view counter Telegram shows on each post of a channel's public page.
More insights
- Telegram statisticsOfficial user figures and live channel statistics.
- State of channelsHow many channels, how big, how active.
- Channel growthMedian 30-day subscriber change by size.
- Views by channel sizeViews, engagement rate and posting pace.
- Inactive channelsWhen channels last posted.
- Category growthEvery category by size and growth.
How these figures are measuredSources, medians and sample sizes
Every figure here comes from approved channels listed on TGDirectory and from what Telegram shows on each channel's public web preview: the subscriber count, the view counter on recent posts and the date of the newest post. Growth uses one real subscriber count per channel per day, recorded since we started watching that channel. Nothing is estimated, seeded or filled in.
Medians are used rather than averages, so one huge or viral channel cannot move a figure on its own. Each figure shows how many channels it is based on (n), and a figure based on fewer than 20 channels is not shown at all.
These figures describe channels in this directory, not all of Telegram. Want yours measured? List your channel.