Telegram Pinned Message Examples for Channels and Groups

A good pinned message tells a new visitor, in a few lines, what the chat is, what to do first and what to avoid. For channels, that usually means a short welcome with a link to the best posts; for groups, the rules and how to get help. Below you will find examples for both that you can adapt, plus how to pin, order and refresh them.

All example texts in this guide are written for illustration. Replace names, links and details with your own.

Why pinned messages matter so much

When someone opens a channel or group for the first time, the pinned bar at the top is often the only thing they read before deciding whether to stay. It sits above the conversation and stays there while they scroll.

A pinned message does four jobs that nothing else on Telegram does as well:

• Orientation. It explains what the chat is for to people who arrived from a link, a search or a directory.
• Navigation. It can point to the best posts, the rules, the discussion group or related channels.
• Protection. It can warn readers about impersonators and scams before they meet them.
• Priority. It can keep one current announcement in view, such as an event or a change.

The channel description does some of this too, but it is hidden on the info page. The pinned message is visible in the chat itself. For writing the description, see how to write a Telegram channel description.

How pinning works

The basics

• Channels and groups can pin several messages. The pinned bar shows one at a time, and tapping it moves through them.
• In channels, only admins can pin. In groups, admins decide whether members may pin, in the group's permissions.
• Pinning can notify people. When you pin, Telegram may offer to notify subscribers or members. Notifying is useful for an important announcement; for a welcome post it is usually unnecessary.
• Pinned messages have a list. Readers can open a list of all pinned messages from the pinned bar.

Telegram adjusts these details between versions, so the exact options you see may differ.

How to pin a message on Android and iPhone

1. Post the message, or find an existing one.
2. Tap and hold the message (on iPhone) or tap it (on Android) to open its menu.
3. Choose "Pin".
4. If asked, choose whether to notify subscribers or members.
5. Check that the pinned bar now shows your message.

How to pin on Telegram Desktop and Web

1. Right-click the message.
2. Choose "Pin".
3. Choose whether to notify, then confirm.

How to unpin

Open the message's menu again and choose "Unpin", or open the pinned list from the bar and unpin from there. Many apps also offer an option to unpin everything at once, which is useful when you reorganise.

The order of multiple pins

The most recently pinned message is generally shown first in the bar. If you want a specific message to be the first thing people see, pin it last. When you rearrange, unpin the messages and pin them again in reverse order of importance.

What makes a pinned message work

Before the examples, here are the principles they all follow.

The first line is the headline

The pinned bar shows only the beginning of the message. If the first line is "Hi everyone!", that is all most people read. Put the point first: "Start here: what this channel posts and where to find the best of it."

Writing the first line: before and after

Because the bar shows so little, rewriting the first line is the single biggest improvement most pins need. A few illustrative rewrites:

• Before: "Hello and welcome to everyone who joined recently!" After: "Start here: what we post, when, and our five best guides."
• Before: "Important!!! Please read!!!" After: "Rules: five lines that keep this group useful."
• Before: "Hey guys, quick update about something." After: "Live Q&A on Thursday evening: send your questions now."
• Before: "Beware." After: "Admins never DM you first. Anyone who does is a scammer."

Each "after" line works even if the reader sees nothing else. That is the test: if the first line were the only line, would it still help?

Short beats complete

A pinned message is not your channel's manual. Aim for something a visitor can read in under a minute. Link to longer posts for details.

Links do the heavy lifting

Use links to your best posts, your rules post, your discussion group and other channels. Readers can tap through in one go. Link to individual posts with their message links, which you can copy from a post's menu.

One job per pin

If one pinned message tries to welcome, set rules, advertise and announce, it does none of them well. Use separate pins, or one hub post that links to each.

Keep it current

An announcement for an event that ended last month makes the whole chat look abandoned. Set a reminder to review pins regularly.

Formatting helps scanning

Use bold for labels, line breaks between sections and a few clear emoji as markers if they fit your style.

Before you write your pins

Answer these questions first. They decide which examples you need.

1. Who arrives most often? Readers from search, from a directory, from another channel's shout-out, or from your own website? Each needs a slightly different first line.
2. What do newcomers ask most? Read the last few weeks of comments or messages. The repeated questions belong in a pin.
3. What goes wrong most? Spam, off-topic posts, scams, arguments? Your rules pin should target the real problems, not imaginary ones.
4. What is the one action you want a newcomer to take? Read the best posts, join the discussion, check the rules? Put it in the welcome pin.
5. Who will keep pins up to date? Name one admin, so it does not fall between people.

Pinned message examples for channels

Each example below shows what to write and why it works. Adapt the tone to your audience.

Example 1: the welcome and "about" pin

Use this as the main pin of almost any channel.

Start here: Daily Spanish Words

One useful Spanish word or phrase every weekday morning, with an example sentence and pronunciation tip. Written by a teacher with years in the classroom.

New here? Read our five most saved posts first: [links]. Want to practise? Join the discussion group: [link].

Why it works: the first line names the channel and tells people to start here. The second says what, how often and by whom. The third gives new readers two actions.

Example 2: the "start here" index

Useful for channels with a lot of valuable older posts that new readers never scroll back to.

Index: the best of this channel by topic

• Beginners: [link], [link], [link]
• Grammar: [link], [link]
• Travel phrases: [link], [link]
• All posts on a topic: tap #grammar or #travel

Why it works: it turns a long feed into a small library. Hashtags in your posts make whole topics browsable, and new readers can search inside the channel too.

Example 3: the posting schedule

Readers stay longer when they know what to expect.

What we post and when

• Monday to Friday, morning: word of the day
• Wednesday: a short listening exercise
• Saturday: weekly quiz
• Sunday: no posts

Why it works: it sets expectations and creates habits. It also tells readers who arrived on a quiet day that the channel is active. Planning such a rhythm is covered in how to plan a content calendar.

Example 4: the comment rules pin

For channels with comments switched on.

Comment rules, short version

Be kind, stay on topic, no links to other channels, no selling. Admins remove spam and may restrict repeat offenders. Full rules: [link].

Why it works: most commenters will never open the group itself, so the key rules need to be visible from the channel. The full rules live in the group. A template is in the Telegram group rules template.

Example 5: the anti-scam warning

Every channel that grows attracts impersonators.

Our only account is @dailyspanishwords. Admins never message you first, never ask for money, codes or crypto, and never run giveaways that require payment. If someone does, it is a scam: block and report them.

Why it works: it states the real username, lists exactly what admins never do, and tells readers what to do. Readers who see this before a scammer contacts them are much harder to fool. For background, see how to spot Telegram scams.

Example 6: advertising and contact

For channels that accept sponsored posts or business enquiries.

Advertising and contact

We accept a small number of relevant sponsored posts, clearly labelled. Media kit and rules: [link]. Business enquiries: [contact]. We do not accept ads for gambling, unrealistic profits or anything illegal.

Why it works: advertisers find the details without messaging you, and readers see that ads are limited and labelled. Labelling sponsored posts clearly also keeps readers' trust.

Example 7: the current announcement

Use a temporary pin for something time-limited.

Live Q&A this Thursday evening in our discussion group. Bring your questions about verb tenses. Details and time zones: [link]

Why it works: it is specific, has a date and action, and is meant to be unpinned afterwards. Pin it last so it shows first, and remove it after the event.

Example 8: the giveaway rules

If you run a giveaway, pin its rules for its duration.

Giveaway rules

How to enter: [action]. Ends: [date]. Winners chosen: [method]. Prizes: [what]. We will never ask winners to pay a fee or share codes. Results will be posted here.

Why it works: clear rules prevent arguments and make fake "you won" messages easier to spot.

Example 9: the paid or premium offer

For channels with paid extras.

Support the channel

Everything here stays free. If you want more, weekly paid lessons are posted on Fridays. You can also send Stars reactions on posts you found useful. Thank you to everyone who supports us.

Why it works: it makes clear that the main content stays free, explains the options once, and thanks people. It avoids pressure.

Example 10: the network or language hub

For owners with several channels or language versions.

Our channels

• Spanish Words (this channel)
• Spanish Listening Practice: [link]
• Spanish for Travel: [link]
• Discussion group: [link]

Why it works: readers who like one channel can find the others in a tap. Folder links can also bundle several channels into one invite.

Example 11: the "we moved" pin

When a channel changes its name, link or focus.

This channel has a new name: Daily Spanish Words (formerly Palabra del Día). Same posts, same team. Our link is now [link].

Why it works: it reassures existing readers and confirms the change came from you, not from a hijacker.

Pinned message examples for groups

Groups need pins that shape behaviour, not just inform. Members talk, so the pinned message sets the tone.

Example 12: rules, short version

Rules (please read)

• Stay on topic: home espresso, gear and technique.
• Be respectful. No insults, no harassment.
• No selling or advertising without admin approval.
• No links to other groups or channels.
• Admins never DM you first about money.

Breaking rules may lead to a mute or ban. Full rules: [link]

Why it works: five short lines cover the most common problems, and the full version exists for disputes. Writing good rules is covered in how to write Telegram group rules.

Example 13: welcome and FAQ

Welcome! Before asking, check these common questions:

• Which grinder should I buy? See [link].
• Why is my espresso sour? See [link].
• Where can I buy beans locally? See [link].

Still stuck? Ask away, and include your machine and grinder.

Why it works: it answers the questions asked every day, reducing repeats, and tells newcomers how to ask well. Pair it with a welcome message for new members; see how to welcome new members in a Telegram group.

Example 14: a guide to topics

For groups that use topics.

How this group is organised

• General: anything on topic
• Help: questions about your setup
• Marketplace: buying and selling, read its rules first
• Off-topic: everything else

Why it works: new members post in the right place from the start. Setting topics up is covered in how to use topics in Telegram groups.

Example 15: buy and sell rules

For groups where members trade.

Marketplace rules

Post one item per message with price, location and photos. Meet in public or use protected payment. Admins are not responsible for deals. Never pay in advance to someone you do not know, and never share codes or passwords. Report suspicious sellers to admins.

Why it works: it sets a clear posting format and puts safety first, which protects members and the group's reputation.

Example 16: the slow mode or quiet hours notice

Slow mode is on during busy discussions, so everyone gets a chance to speak. Quiet hours: please avoid posting between midnight and 7 in the morning.

Why it works: it explains a restriction before members get annoyed by it.

Example 17: the current focus

This week: share your best latte art. Winners featured on our channel on Sunday.

Why it works: it gives members something to do, which keeps a group lively. Unpin it when the week ends.

Example 18: moderation contacts

Need an admin? Contact @mod_one or @mod_two. Do not trust anyone else claiming to be an admin, and check usernames carefully.

Why it works: members know exactly who to go to, and impersonators have a harder time.

Pinned messages for specific kinds of chats

Some kinds of channels and groups have needs the general examples do not cover. These illustrative examples show how to adapt.

Example 19: a local news channel's corrections pin

How we handle mistakes

We correct errors in the original post and mark the change at the end. Spotted something wrong? Tell us here: [contact]. We do not delete posts to hide errors.

Why it works: news channels live on trust. Saying openly how corrections work tells readers you take accuracy seriously, and gives them a route to report problems instead of arguing in comments.

Example 20: a shop channel's "how to order" pin

How to order

Browse products in this channel, then order through our website or our official bot: [link]. We never ask for payment through private messages. Delivery and returns: [link]. Questions: [contact].

Why it works: customers know the only safe way to pay, which also protects them from scammers who copy shop channels and message buyers privately.

Example 21: a job channel's safety pin

Before you apply

Real employers never ask you to pay for a job, buy equipment upfront or "complete tasks" for money. Every vacancy here links to the employer's own page. If anything feels wrong, report it to us.

Why it works: job channels are a common target for task scams. A visible warning protects readers and keeps the channel's reputation clean.

Example 22: an education channel's "not advice" pin

About this channel

We explain how things work in plain language. Nothing here is financial, legal or medical advice, and nobody here will ever offer you guaranteed returns. Do your own checks and ask a qualified professional before making decisions.

Why it works: it sets honest expectations on topics where readers might act on what they read, and it signals that the channel is not a money-making scheme.

Example 23: a study group's resources pin

Study resources and schedule

• Weekly session: Tuesday evening, voice chat in this group
• Shared notes: [link]
• Past exam questions: #pastpapers
• Ask for help in the Help topic, not in General

Why it works: a study group's members need the same four things every week. Keeping them in one pin saves dozens of repeated questions.

Example 24: a private members' channel welcome

Welcome, members

Thanks for joining. New lessons arrive on Mondays and Thursdays. Older lessons are listed in the index: [link]. Please do not forward or share content outside this channel. Problems with access? Contact [contact].

Why it works: paying or invited members want to know what they get, when, and how to get help. The sharing request sets expectations; if copying is a real concern, also turn on the channel setting that restricts saving content.

Pins for multilingual audiences

If your readers speak more than one language, decide how pins handle that.

• One pin with both languages works for short texts, such as a two-line welcome. Put the majority language first.
• Separate pins per language suit longer rules. Start each with the language name so readers can find theirs in the bar.
• Separate chats per language are best when the content itself differs. Use a hub pin to link them.

Whichever you choose, keep the anti-scam warning in every language your readers use. Scammers target the readers least likely to understand a warning written in someone else's language.

Pins in a channel's discussion group

If your channel has comments, its linked group has its own pinned bar, separate from the channel's. Readers who open a comment thread may never see either, but members who open the group itself see the group's pins first.

• Pin the short comment rules in the group, not only in the channel.
• Pin a line saying how the group relates to the channel, for example "This is the comments group for Daily Spanish Words. Channel posts appear here automatically."
• Avoid pinning every forwarded channel post. Keep the group's pins for rules and orientation.
• Repeat the anti-scam line here too. Impersonators usually work in comment threads and group chats, not in the channel itself, so the warning matters most where members can be contacted.

How many pins to use and in what order

A simple structure for channels

1. Welcome and about (permanent)
2. Anti-scam warning (permanent, once you have any audience)
3. One current announcement (temporary, pinned last so it shows first)

Add an index once you have enough posts to fill it. A useful signal is when readers start asking for things you covered months ago: the posts exist, but nobody can find them. At that point an index pin pays for itself, and it gives new readers a reason to stay beyond today's post.

A simple structure for groups

1. Short rules (permanent)
2. Welcome and FAQ (permanent)
3. Current focus or event (temporary)

Why fewer is better

Readers rarely tap through more than two or three pins. Each extra pin pushes the important ones further away. If you have a lot to say, write one hub post with links and pin that.

Refreshing pins over time

Pinned messages go stale quietly. A short routine keeps them useful:

1. Monthly, read every pin as a newcomer would. Is it still accurate? Are links working?
2. Remove finished announcements as soon as they are over.
3. Update the index with newer standout posts.
4. Rewrite the welcome if your channel's focus has shifted.
5. Check that admin usernames in pins are still correct after any team change.

Edits to a pinned message stay pinned, so small fixes do not need a new pin.

When pins do not behave as expected

You cannot pin anything

In a group, your admin role may not include the right to pin messages; ask the owner to add it. In a channel, only admins can pin. If you are an admin and the option is still missing, update the app and try another device.

Readers say they cannot see the pinned message

Readers can hide the pinned bar in their own app. It usually comes back when a new message is pinned. If a pin matters, mention it in a normal post as well, with a link to it.

A pin sent a notification you did not want

Notifications are chosen at the moment of pinning. You cannot take one back, but you can avoid repeats: when pinning, look for the option to pin without notifying.

Worked example: fixing a cluttered pin setup

A group about cycling had nine pinned messages: old events, a sponsor post, two versions of the rules and a welcome written years ago. New members kept asking the same questions and breaking rules they had never seen.

The admins unpinned everything. They wrote one short rules pin and one welcome-and-FAQ pin with links to the best answers. They pinned the welcome first and the rules second, so the rules show first in the bar. They added a single temporary pin for the next group ride. Each month, one admin checks the pins and removes anything outdated. New members now see the rules immediately, and repeated questions drop because the answers are one tap away. This example is illustrative, but the pattern is common.

Common mistakes

• Starting with a greeting. The bar shows only the start; put the point first.
• Pinning too many messages. The important ones get buried.
• Leaving old announcements pinned. The chat looks inactive.
• Notifying everyone for every pin. Subscribers get annoyed and may mute or leave.
• Writing rules nobody can find. In channels with comments, key rules must be visible from the channel too.
• No scam warning. Impersonators target growing channels and groups.
• Broken links. Links to deleted posts or old usernames make the pin useless.
• Letting members pin in a busy group. Pins change constantly and nobody sees the important ones. Restrict pinning to admins in the group's permissions.

What to do next

• Write your channel's welcome pin today using example 1, and add the anti-scam pin from example 5.
• If your channel has a discussion group, pin short rules in both places.
• When your channel is set up and active, submit it to TGDirectory so new readers can find it. Every listing is reviewed by a person, and listing is free.

FAQ

How many messages can I pin in a Telegram channel or group?

Channels and groups can pin several messages, and the pinned bar lets readers move through them. Whatever the technical limit, readers rarely look past the first two or three, so keep the set short.

Will subscribers be notified when I pin a message?

Telegram may offer to notify them when you pin. You can choose not to. Notify only for important announcements.

Which pinned message shows first?

Generally the most recently pinned one. To control the order, pin the most important message last.

Can group members pin messages?

Only if admins allow it in the group's permissions. In most public groups, pinning should be limited to admins.

Can I edit a pinned message?

Yes. Editing a pinned message keeps it pinned, which is handy for updating links and details.

Should my pinned message repeat the channel description?

No. The description explains the channel on the info page. The pinned message should help readers take their first steps: where to start, what the rules are and how to stay safe.

Summary

Pinned messages are the first thing most visitors read, so lead with the point, keep them short and use links for detail. Channels usually need a welcome pin, a scam warning and an occasional temporary announcement; groups need short rules, a welcome with answers to common questions and a current focus. Pin the most important message last so it shows first, avoid notifying for routine pins, and review every pin regularly so nothing stale stays at the top.